That is €1,476 of ad-supported revenue in 2022 divided by the trailing average for total MAUs. That's the average of 406, 422, 433, 456, 489. I prefer to use total MAUs because it's total MAUs that drive ad-supported revenue, not just ad-supported MAUs. Premium subs listen to podcasts too. But you could do it either way.
Hi IE,
Just curious, how did you calculate Ad-supported ARPU of 0.28 in Dec-22?
Hi Scratch,
That is €1,476 of ad-supported revenue in 2022 divided by the trailing average for total MAUs. That's the average of 406, 422, 433, 456, 489. I prefer to use total MAUs because it's total MAUs that drive ad-supported revenue, not just ad-supported MAUs. Premium subs listen to podcasts too. But you could do it either way.
Great work as always IE.
Sorry to hear about your dad, my condolences to you and your family.